true, an apple a day really does keep the doctor away--and the cancer--according
to new research released last year.
Cornell University food scientists have discovered that substances
called phytochemicals, found primarily in the skin of New York apples,
provide huge anti-oxidant and anti-cancer benefits.
laboratory study, funded by the New York Apple Association and the
New York Apple Research Development Program, was published in the
June 22, 2001 issue of the journal Nature.
Cornell researchers found that eating 100 grams of a fresh New York
apple with skins provided the total anti-oxidant and anti-cancer
activity equal to 1,500 milligrams of vitamin C.
fruits and vegetables is better than taking a vitamin pill,"
said Rui Hai Liu, Cornell assistant professor of food science and
lead author on the Nature article.
leaders expect the phytochemical findings to provide the same sales
boost to New York apples that blueberries and broccoli received
following similar anti-cancer/anti-oxidant findings for those foods
is the kind of jump-start our industry needs and we'll be concentrating
a large part of our future marketing strategy on these findings,'
said New York Apple Association President James Allen. Allen is
working with the Association's advertising and public relations
firms to come up with a new marketing campaign based on the anti-cancer
findings. "This is probably the best marketing tool for New
York apples to come down the pike in recent memory," Allen
said. "This kind of news can really help to completely turn
this industry around."
research was well publicized. News of the study was picked up by
the Associated Press, Reuters, ABC, CBS, CNN, the BBC, and FOX News.
It was seen as far away as London, Brazil and Australia and broadcast
extensively in the U.S., appearing in 35 of the top 50 domestic
it has long been known that apples provide anti-oxidant and health
benefits, "this concept is different,", says Liu. "It
demonstrates the anti-oxidant activity of fresh apples," since
the phytochemicals are found in higher concentrations in the skin.
anti-oxidant is one of many chemicals that reduce or prevent oxidation,
thus preventing cell and tissue damage in the body.
"In this research, we have shown the importance of phytochemicals
to human health," says Liu's collaborator, Chang Yong Lee,
Cornell professor of food science at the university's New York State
Agricultural Experiment Station in Geneva.
of the phytochemicals are known to be anti-allergenic, some are
anti-carcinogenic, anti-inflammatory, anti-viral, anti-proliferative.
Now I have a reason to say an apple a day keeps the doctor away."
For more information visit the American Cancer Society's website.